about me

I am a content, branding, and marketing leader with over 15 years of experience in Media and Technology, specializing in digital strategy development across platforms, from social media to AI, focusing on rebranding and building audience engagement.

I've driven brand transformations for global companies like Nestlé, Heineken, Westwing, and Pierre Fabre, consistently delivering exceptional results across the world - from Brazil to USA, from Europe to Latin America.  As a proven people manager, I’ve successfully directed diverse, high-performing teams of over 50 professionals.

My academic background includes a Bachelor’s and Master’s in Public Relations and Communication from the University of São Paulo, alongside a Master’s in Communication Technology from Malmö University.

Globally awarded for creative impact. Silver in Social Media Marketing and Bronze in Omnichannel at MMA Smarties 2024.

PROJECTS

Press

  • "KitKat surprises with a 'break' after Black Friday."

  • "Indra Sestini takes on the role of Head of Content at Ogilvy Brasil."

  • "Indra Sestini Appointed Head of Content at Ogilvy Brasil, Leading Creative and Digital Strategy"

  • "Nestlé Moça partners with brands featuring virtual characters to amplify the voices of real women."

  • "In celebration of Grandparents' Day, Nestlé Nutren Senior releases a film that revives family memories."

  • "Indra Sestini, Head of Content at Ogilvy Brasil, discussing the challenge of transitioning traditional brands into the digital space."

  • "Variety of flavors shines in new campaign from Garoto."

  • "NESCAU and Ogilvy launched the campaign "Vire o Jogo," highlighting the power of sports as an inclusion tool for children and adolescents."

  • "Nestlé gathered "virtual influencers" for a unique campaign on International Women's Day"

  • "KitKat created a clever campaign targeting impulse buyers from Black Friday, offering them a "break" to pause and reflect on their purchases"

  • "Amstel has launched an immersive theater experience titled Autorretrato, directed by Felipe Hirsch."

  • "Amstel innovates fan experience at CONMEBOL Libertadores with bold action: Call the BAR."

  • "The Optimistic Side of Business"

  • "Westwing Celebrates 10 Years with IPO and Plans for Store Expansion"

  • "KitKat launches exclusive collab with Another Place"