Influence Marketing: A 360° Experience with Deborah Secco & Westwing Brazil

In a bold and intimate 360° campaign, Westwing Brasil partnered with actress and digital icon Deborah Secco, inviting audiences into her home for the very first time.

From renovation to final décor, every step of the journey was shared with her fans—blending authentic storytelling, design inspiration, and digital influence. Secco’s unapologetic style and powerful online presence created the perfect synergy with Westwing’s brand DNA, turning the campaign into a cultural moment that resonated deeply with followers.

More than a makeover—a full-access lifestyle experience, curated by one of Brazil’s most beloved personalities.