Heartland took a bold step by sponsoring Big Brother Brazil, the nation’s most-watched program, to position its chocolate as the creamiest, most indulgent milky bar on the market.

Through engaging social media content and cross-audience interactions, we created a seamless connection between the show’s massive viewership and the irresistible creaminess of Heartland. This sponsorship wasn’t just about visibility - it was about creating a sensory experience that resonates with audiences, showcasing how Heartland’s chocolate brings a moment of pure, creamy delight to every fan of the show.