Westwing’s presence at Semana Criativa de Tiradentes was all about immersing the brand in Brazil’s dynamic creative ecosystem.

For two consecutive years, we set up a vibrant hub at the festival, engaging directly with artisans, designers, and cultural enthusiasts from across the country. The four-day celebration of Brazilian crafts, design, and gastronomy was the perfect platform to amplify our support for small producers. By running a campaign on our website, we not only promoted the incredible work of these up-and-coming designers but also gave them the visibility they deserve, helping their brands reach a broader audience. It was about connecting with creativity, fostering community, and celebrating the talent that makes Brazilian design so unique.