westwing
giovanna antonelli
Westwing's strategic partnership with Giovanna Antonelli, a beloved Brazilian actress, businesswoman, and advocate for women's empowerment, seamlessly blended lifestyle inspiration with powerful storytelling.
As a long-time Westwing customer and a passionate home decor enthusiast, Giovanna opened the doors to her own home for a stunning makeover, giving her fans a glimpse into her personal style.
Through this collaboration, we not only showcased exclusive pieces from her curated space, but also allowed fans to bring those same elements into their own homes. With a strong social media presence, the initiative sparked a deeper connection with her audience, empowering them to embrace creativity, style, and the joy of transforming their spaces.
