The #POV23 project was an inspiring and collaborative campaign that invited a diverse range of creators to share their unique perspectives on Brazilian culture and Petrobras’s impactful role in society.

By tapping into the power of community, the campaign celebrated the richness of local stories through the voices of influencers and content creators. With a focus on authenticity, we used digital platforms to amplify these perspectives, strengthening Petrobras’s connection with the Brazilian audience and highlighting its commitment to understanding and supporting the diverse needs of the communities it serves.