Amstel’s latest campaign takes the energy of the Conmebol Libertadores straight into the heart of every fan’s world. With a powerful 30-second film, we bring to life the idea that ‘The Biggest Stadium in the World is the Bar with Amstel.’

By bridging the excitement of stadiums with the vibrant atmosphere of local bars, we turn each one into a gateway for passionate fans to gather, celebrate, and cheer together. It’s also a clever way to elevate Amstel’s 600 ml packaging, positioning it as the perfect companion for those unforgettable match moments.