To celebrate and connect with fans during CBLOL 2023, KitKat launched the 'GameBreaker' platform - a unique space designed to amplify the excitement of the Brazilian League of Legends Championship.

By blending gaming culture with KitKat’s signature fun and irreverence, we created a dynamic way for fans to engage with the tournament in a whole new way. It's all about celebrating the competitive spirit, bringing fans closer to the action, and, of course, giving them a well-deserved break in between the high-stakes moments.