The 'Purina 28 Days Challenge' in Brazil, starring Thaila Ayala, is a heartfelt campaign centered on promoting pet health through better nutrition and care.

Over the course of 28 days, Thaila shared her personal journey of improving her dog’s well-being with Purina’s premium pet food. Through authentic, emotional storytelling on social media, the campaign inspired pet owners to make positive changes in their own pets’ lives. It’s more than just a challenge—it’s a celebration of the deep bond between pets and their owners, while reinforcing Purina’s unwavering commitment to the health and happiness of pets everywhere