Maggi’s partnership with Brazilian artist J. Borges weaves together the vibrant threads of culinary and artistic traditions in a way that’s uniquely Maggi.

By adorning its packaging with Borges' iconic cordel folk art, the brand doesn’t just showcase delicious flavors—it celebrates Brazil’s rich cultural tapestry. This collaboration invites consumers to immerse themselves in local stories and regional flavors, strengthening their emotional connection to Maggi. It’s a beautiful fusion of art and food, turning every meal into an experience, while honoring the cultural heart of Brazil, especially the Northeastern region that lies at the core of the brand’s identity.