At São Paulo’s The Town festival, KitKat created the ultimate escape with the 'Break Zone' - a vibrant, interactive space designed for festival-goers to pause, recharge, and dive into the fun.

With playful photo ops and engaging games, the Break Zone captured the festival’s high-energy spirit while giving attendees a moment to unwind. Tailored for Gen Z, this initiative deepened KitKat’s connection with its audience, making it not just a brand experience, but a part of the festival’s unforgettable vibe. It was about more than just taking a break - it was about creating a space where joy, connection, and a little indulgence go hand-in-hand.